Ripping off Starbucks

Starbucks does a fantastic job of being clean, consistent and predictable. They definitely aren't cheap and unless you are from Seattle, they aren't local.

So why not beat them at their own game?

If you have a niche, and your competitor has a better process, consider copying their process. big business spends millions on figuring out what works for all markets, and then they leave their research out in the open. Al you have to do is take it and then customize it for your community. 

Add local pride! 

What is a Brand?

A brand is an idea, it is real estate in the mind of an individual that provides a very specific message.

Good branding will be consistent and always refer to its self and its past to reinforce what it already built.

Poor branding will blur lines in the minds of your audience and like a terrible neighbor will disregard imaginary boundaries and leak onto its neighbors lawn. When you violate your brand by changing, or conflicting or confusing what it is that your brand stands for you audience will at worst be offended, or at best get bored.

Consistency is a cornerstone of brand development, you should fight for consistency because your brand depends on it.