Ripping off Starbucks

Starbucks does a fantastic job of being clean, consistent and predictable. They definitely aren't cheap and unless you are from Seattle, they aren't local.

So why not beat them at their own game?

If you have a niche, and your competitor has a better process, consider copying their process. big business spends millions on figuring out what works for all markets, and then they leave their research out in the open. Al you have to do is take it and then customize it for your community. 

Add local pride!