Tuesday, March 8, 2011

Make Your Brand Stand for Something!

You don't realize it yet, but in the next 20 seconds you're going to learn what it means to Stand for something. Welcome to Local Brand Development. You should know your customers well and your brand's values should align with its customers’ values.


Your brand should reflect specific customer values so well that customers will want to use the brand as a way to express their values to the world.

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