Saturday, March 12, 2011

Even Tough Guys Know Brand Development.

Allow yourself to imagine a scene of working side by side

with your customers. We sometimes call this a hijack, Co-

create your brand with its customers. Work with your brands

customers to evolve your brand and your products and services

to match your customers’ needs and desires. Harley-Davidson

executives regularly go on H.O.G. Rallies with customers, in

order to really have a true brand experience.

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