Remember when you were in high school, remember that there
was a community of interraction and the cool kids seemed to
have it mastered, Interact with your brands customers, not
sell to them. With the advent of various technologies,
including the Internet, customers are now in control. They
will filter out and block anything that they do not find
entertaining, interesting or informative. Interact with them
as a friend would. Find ways to help and communicate with
them about them.
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