Sunday, March 13, 2011

Superheroes of the Branding World, Explained.

Think back to when you were a child creating and interracting

with your toys. Rember which toys in your stories were your

favorite and always got to play the roll of hero. Create a

unique usage experience for your customers so that your brand

can be their hero. People will pay more to build a Build-A-

Bear themselves. Consider the difference between an iPhone

experience versus the typical mobile phone experience.

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