Brand Promotions, Awareness and Exposure

Build powerfull brand awareness and exposure. A brand can

offer the best products in the world, products which are

backed by the best service and are positioned with the lowest

prices. But, delivering the best overall value when no one

has heard of the brand, then all of this effort and

positioning will probably be lost.

The Top Tip for ANY Brand Endeavor

Rule Number 1: Be consistent in your brands identity. There

is no need to change names, taglines, logos, etc. People need

to recognize and trust brands, that trust and recognition is

only built over time. Don’t confuse them and limit their

ability to do so.

Discover the Importance of Standing Out

Visualize yourself finding ways for your brand to become more

and more important to its customers. Many, if not most

branding experts have discovered that is far easier and more

profitable to meet an increasing number of needs for existing

customers than to try to appeal to new customers. You can

become an expert in meeting more of your current customers’

needs.

Superheroes of the Branding World, Explained.

Think back to when you were a child creating and interracting

with your toys. Rember which toys in your stories were your

favorite and always got to play the roll of hero. Create a

unique usage experience for your customers so that your brand

can be their hero. People will pay more to build a Build-A-

Bear themselves. Consider the difference between an iPhone

experience versus the typical mobile phone experience.

Even Tough Guys Know Brand Development.

Allow yourself to imagine a scene of working side by side

with your customers. We sometimes call this a hijack, Co-

create your brand with its customers. Work with your brands

customers to evolve your brand and your products and services

to match your customers’ needs and desires. Harley-Davidson

executives regularly go on H.O.G. Rallies with customers, in

order to really have a true brand experience.

Top Tip for Having a Brand that Sticks

Imagine what it would be like if you could constantly

anticipate customer needs and innovate. Brands cannot rest

for one moment. Become the Master within your category, the

Apple, or the Starbucks. Don’t avoid risk, or be risk

adverse. Rember that you are able to take your category by

storm using relevant information.

Unlock the Secrets of The Cool Kids

Remember when you were in high school, remember that there

was a community of interraction and the cool kids seemed to

have it mastered, Interact with your brands customers, not

sell to them. With the advent of various technologies,

including the Internet, customers are now in control. They

will filter out and block anything that they do not find

entertaining, interesting or informative. Interact with them

as a friend would. Find ways to help and communicate with

them about them.

Improve your Guarantees and Promises

See yourself making promises and delivering on those

promises. Yes, you can and should promise relevant benefits

to your customers. Even more importantly, you will

consistently deliver on those promises at every point of

customer contact. Consider including brand promise proof

points into every customer interaction. For even greater

impact, consider creating new customer interractions and

points of contact.

A Revealing look at standing out.

At the conclusion of this post you will want to strive to be

unique in relevant ways. Forget about claiming to be the

quality, service or innovation leader (which have all been

overused).




STOP! Be unique. Be different. Be unique and

different in ways that really matter to customers.

Make Your Brand Stand for Something!

You don't realize it yet, but in the next 20 seconds you're going to learn what it means to Stand for something. Welcome to Local Brand Development. You should know your customers well and your brand's values should align with its customers’ values.


Your brand should reflect specific customer values so well that customers will want to use the brand as a way to express their values to the world.

Ripping off Starbucks

Starbucks does a fantastic job of being clean, consistent and predictable. They definitely aren't cheap and unless you are from Seattle, they aren't local.

So why not beat them at their own game?

If you have a niche, and your competitor has a better process, consider copying their process. big business spends millions on figuring out what works for all markets, and then they leave their research out in the open. Al you have to do is take it and then customize it for your community. 

Add local pride! 

What is a Brand?

A brand is an idea, it is real estate in the mind of an individual that provides a very specific message.

Good branding will be consistent and always refer to its self and its past to reinforce what it already built.

Poor branding will blur lines in the minds of your audience and like a terrible neighbor will disregard imaginary boundaries and leak onto its neighbors lawn. When you violate your brand by changing, or conflicting or confusing what it is that your brand stands for you audience will at worst be offended, or at best get bored.

Consistency is a cornerstone of brand development, you should fight for consistency because your brand depends on it.